Digital Marketing as a career field has grown by leaps and bounds in recent years. Google Analytics is an integral part of this field. Google Analytics has several key functionalities such as data on visitors, actions, conversions, e-commerce tracking, mobile analytics etc. Google Analytics is a “freemium” web analytics service offered by Google. As you advance in this field, you will begin to realize several significant downsides of using Google Analytics. In this context, the knowledge of an alternative tool such as PIWIK becomes a career defining skill set.
Piwik is an analytics tool very similar to Google Analytics. Piwik is open source. The main advantage of Piwik are:
The course teaches the fundamentals of the concepts used in web analytics measurement. It teaches how to set up the PIWIK environment as an alternative to Google Analytics.
We create Data Analytics and Presentation Tricks for Big Four Professionals (KPMG, E&Y, PwC and Deloitte). We offer instructional videos, practice files, and personalized learning dashboards to the learners. This empowers an individual to master use cases of the software at their own pace, anytime and anywhere. We work with industry experts who double up as an award-winning instructor for our courses.