Become a PIWIK Expert (Google Analytics alternative)
Piwik is an analytics tool very similar to Google Analytics. Piwik is open source and it enables you to OWN the data unlike Google Analytics.
INTRODUCTION
Digital Marketing as a career field has grown by leaps and bounds in recent years. Google Analytics is an integral part of this field. Google Analytics has several key functionalities such as data on visitors, actions, conversions, e-commerce tracking, mobile analytics etc. Google Analytics is a “freemium” web analytics service offered by Google. As you advance in this field, you will begin to realize several significant downsides of using Google Analytics. In this context, the knowledge of an alternative tool such as PIWIK becomes a career defining skill set.
Why PIWIK will be a sought after skill set in the industry?
Piwik is an analytics tool very similar to Google Analytics. Piwik is open source. The main advantage of Piwik are:
What’s covered in the course?
The course teaches the fundamentals of the concepts used in web analytics measurement. It teaches how to set up the PIWIK environment as an alternative to Google Analytics.
Your Instructor
- Trained 30K+ professionals through
- 150K+ Online Students
Course Curriculum
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Preview0101 Importance of Digital Analytics (9:18)
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Preview0102 Content Taxonomy - Definition and Uses Part 1 (5:25)
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Start0103 Content Taxonomy - SEO and Site Structure Part 2 (9:59)
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Start0104 Analysis Techniques for Digital Analytics (3:58)
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Start0105 PIWIK Walkthrough (18:12)
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Start0106 Creating a Measurement Plan Part 1 (5:48)
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Start0107 Creating a Measurement Plan Part 2 (6:13)
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Start0108 Conversion and Conversion Attribution (13:34)
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Start0109 key Metrics (8:42)
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Start0110 Defining Goals (8:56)
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Start0111 Actions and Events (10:08)
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Start0112 Understanding Visitors _ Traffic Trends - Part 1 (7:36)
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Start0113 Understanding Visitors _ Traffic Trends - Part 2 (8:05)
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Start0114 Understanding Visitors _ Traffic Trends - Part 3 (6:22)
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Start0115 A B Testing Part 1 (6:35)
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Start0116 A B Testing Part 2 (6:38)
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Start0117 Content Tracking (6:11)
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Start0118 Conversion Funnel and Click Path 1 (7:36)
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Start0119 Conversion Funnel and Click Path 2 (4:44)
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Start0120 Landing Page Optimization (6:57)
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