Digital Marketing as a career field has grown by leaps and bounds in recent years. Google Analytics is an integral part of this field. Google Analytics has several key functionalities such as data on visitors, actions, conversions, e-commerce tracking, mobile analytics etc. Google Analytics is a “freemium” web analytics service offered by Google. As you advance in this field, you will begin to realize several significant downsides of using Google Analytics. In this context, the knowledge of an alternative tool such as PIWIK becomes a career defining skill set.
Piwik is an analytics tool very similar to Google Analytics. Piwik is open source. The main advantage of Piwik are:
The course teaches the fundamentals of the concepts used in web analytics measurement. It teaches how to set up the PIWIK environment as an alternative to Google Analytics.
Rishabh Pugalia | 🔗 Linkedin Profile
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🎓 12,589 Classroom Students |💡 40,000 Students Online
ex-KPMG, ex-J.P. Morgan | Chartered Accountant
Taught 12k+ participants across PwC, EY and Deloitte over last 10 years
I am a Chartered Accountant from India. I have worked with KPMG (Audit) and J.P. Morgan (Debt Capital Markets) and Futures First (Proprietary Trading Desk) before venturing into Corporate Training (first part-time and then full-time)
After a decade of corporate training and winning multiple accolades in Office Productivity and Financial Modelling, in 2015, I created a mission to help 1 million people by 2020. I started creating high-quality video courses and helped people online to become faster-smarter-better at work. A lot of my students at PwC, EY, Deloitte, Amazon, Uber, Tata Group, Rio Tinto use these video courses to excel at work.