Digital Marketing as a career field has grown by leaps and bounds in recent years. Google Analytics is an integral part of this field. Google Analytics has several key functionalities such as data on visitors, actions, conversions, e-commerce tracking, mobile analytics etc. Google Analytics is a “freemium” web analytics service offered by Google. As you advance in this field, you will begin to realize several significant downsides of using Google Analytics. In this context, the knowledge of an alternative tool such as PIWIK becomes a career defining skill set.
Piwik is an analytics tool very similar to Google Analytics. Piwik is open source. The main advantage of Piwik are:
The course teaches the fundamentals of the concepts used in web analytics measurement. It teaches how to set up the PIWIK environment as an alternative to Google Analytics.
We offer instructional videos, practice files, and a personalized learning dashboard that empower an individual to master use cases of the software at their own pace anytime anywhere. We work with 20+ industry experts who double up as award-winning instructors for our courses.