Become a PIWIK Expert (Google Analytics alternative)

Piwik is an analytics tool very similar to Google Analytics. Piwik is open source and it enables you to OWN the data unlike Google Analytics.

  Enroll in Course

INTRODUCTION


Digital Marketing as a career field has grown by leaps and bounds in recent years. Google Analytics is an integral part of this field. Google Analytics has several key functionalities such as data on visitors, actions, conversions, e-commerce tracking, mobile analytics etc. Google Analytics is a “freemium” web analytics service offered by Google. As you advance in this field, you will begin to realize several significant downsides of using Google Analytics. In this context, the knowledge of an alternative tool such as PIWIK becomes a career defining skill set.

Why PIWIK will be a sought after skill set in the industry?


Piwik is an analytics tool very similar to Google Analytics. Piwik is open source. The main advantage of Piwik are:

You own everything. It’s self-hosted. You control the privacy and what you do with the data. You don't have to share it with Google
If you forgot to track data in the past, you can with some effort recreate it
Unlike Google Analytics, Piwik isn't being targeted by traffic-faking bots so you're more likely to get reliable data from Piwik.
There is no sampling of data. Piwik always report all of your data and will not filter out some. There is no data limit with Piwik
You can define more goals, variables

What’s covered in the course?


The course teaches the fundamentals of the concepts used in web analytics measurement. It teaches how to set up the PIWIK environment as an alternative to Google Analytics.


Your Instructor


Yoda Learning
Yoda Learning

We offer instructional videos, practice files, and a personalized learning dashboard that empower an individual to master use cases of the software at their own pace anytime anywhere. We work with 20+ industry experts who double up as award-winning instructors for our courses.


FAQs


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!