Digital Marketing as a career field has grown by leaps and bounds in recent years. Google Analytics is an integral part of this field. Google Analytics has several key functionalities such as data on visitors, actions, conversions, e-commerce tracking, mobile analytics etc. Google Analytics is a “freemium” web analytics service offered by Google. As you advance in this field, you will begin to realize several significant downsides of using Google Analytics. In this context, the knowledge of an alternative tool such as PIWIK becomes a career defining skill set.
Piwik is an analytics tool very similar to Google Analytics. Piwik is open source. The main advantage of Piwik are:
The course teaches the fundamentals of the concepts used in web analytics measurement. It teaches how to set up the PIWIK environment as an alternative to Google Analytics.
Yoda Learning is a team of 12+ industry professionals focused on developing “Project-based"learning solutions, which enable the learners explore real world situations and thus, make the learning process engaging and practical. Our Courses on Technology includes everything including Web Development, Mobile App Development, Data Analytics and Design.
The collective work-experience of 80+ yrs. spans across multiple industries like Manufacturing, IT, Sales, Finance, Marketing, Operations, HR and functional domains such as Office suites, Mobile applications, Digital Marketing, Database Technologies, Networking).